FOR THOSE INTERESTED IN SPORTS MARKETING

In recent years, many students have been looking to sports marketing either as an under graduate or graduate level degree, and the bottom line is that it is still business with an emphasis in marketing.

A couple of years ago,  I had the opportunity to sit in on a seminar hosted by Georgetown University in Washington DC.  I have been to alot of seminars and I never saw any seminar as demanding as this one, perhaps because they knew the audience was very young and they were trying to save everyone money by running the seminars from 8am to 6pm with barely a bathroom break.

One Senior Executive stated that the burn out time in Sports Marketing was SEVEN years.  I dont know if that is true or not, as it is not that old a field.  What I do know is that it is plain and simple MARKETING, and getting experience in any field associated with sports, even if it is the drinks they want you to believe the players drink is good.

One new blog that I have found interested and  has come up in the area of sports marketing is THE FINERSIDE OF SPORTS.  It has been created by a marketing rep who does special event and promotional marketing at sporting events, and for those interested in going into the field of sports marketing, you might watch this site.